More and more, people are using the short bursts of communication known as social media to obtain information and news and even to make decisions about what charities to support with their donations. At this symposium, Social Media for Social Good
, speakers will help nonprofits harness the power of social media to boost donations and engagement.
For some, the 140-character messages on Twitter are all they want to see or hear, while others like the pictures and longer posts they see on Facebook or the pictures on Pinterest. So how does a nonprofit cut through the clutter to get a message across?
At the BBB Charity Symposium on Aug. 29, four communications experts will offer viewpoints on how, why and which forms of social media work best for audiences of any demographic.C. Leilani Carver
, director of Maryville University’s
master’s program in strategic communication and leadership, had a varied career in in business and nonprofit work before earning advanced degrees at the University of Kansas, where she taught for five years before joining Maryville’s faculty in 2012.
Carver will cover the use of different social media platforms to engage with different age groups within a nonprofit’s constituency.Ryan Farmer
, communications coordinator of the St. Louis Area Foodbank
, has been responsible for the organization’s internal and external communications since 2009. Before that, he spent a decade working in radio, including CBS Radio in St. Louis. Farmer will discuss the nonprofit’s success in increasing donations and engagement with social media.Gretchen Jameson
, founder of Pure PR
, has made a career of talking, listening, tweeting, emailing, Facebooking, producing media, blogging and using all types of platforms to talk about causes, mission and nonprofit work. She previously worked on national communications for youth ministry at the Luther Church-Missouri Synod and at Concordia Publishing House.
Jameson will help nonprofits determine whether social media fits their goals and how to set goals for social media, budget for it and track your success.Jim Manis
, chairman and chief executive of the Mobile Giving Foundation
, has been a leader in developing direct business-to-consumer mobile channels. He joined the foundation in 2007 and has been pioneering the use of mobile devices for charitable giving.
Manis will talk about how nonprofits can increase donations and engagement through mobile giving.
The symposium runs from 7:30 to 9:30 a.m. on Thursday, Aug. 29 at the Hilton St. Louis Frontenac, 1335 S. Lindbergh Blvd., St. Louis, MO 63131. The cost, which includes continental breakfast, is $35 per person, $30 for a BBB Accredited Charity or $30 each for two or more from the same organization.
Reservations: Sign up online
or email firstname.lastname@example.org
or call 314-645-0606.