St. Louis, Mo., August 8, 2013 – Social media can be a powerful way to reach donors and volunteers, but which medium best fits your nonprofit? Four speakers will address how, when and whether nonprofits should use social media at the Better Business Bureau (BBB) Charity Symposium: Social Media For Social Good, Aug. 29 at the Hilton St. Louis Frontenac.
For some donors and volunteers, the 140-character messages on Twitter are all they want to see or hear, while others like the pictures and longer posts they see on Facebook or the pictures on Pinterest. Blogs are attractive to engaged donors who want to follow a nonprofit closely. So how does a nonprofit cut through the clutter to get a message across?
At the BBB Charity Symposium on Aug. 29, four communications experts will offer viewpoints on how, why and which forms of social media work best for audiences of any demographic.
- C. Leilani Carver, director of Maryville University’s master’s program in strategic communication and leadership, had a varied career in business and nonprofit work before earning advanced degrees at the University of Kansas, where she taught for five years before joining Maryville’s faculty in 2012.
- Ryan Farmer, communications coordinator of the St. Louis Area Foodbank, has been responsible for the organization’s internal and external communications since 2009. Before that, he spent a decade working in radio, including CBS Radio in St. Louis.
- Gretchen Jameson, founder of Pure PR, has made a career of talking, listening, tweeting, emailing, Facebooking, producing media, blogging and using all types of platforms to talk about causes, mission and nonprofit work. She previously worked on national communications for youth ministry at the Lutheran Church-Missouri Synod and at Concordia Publishing House.
- Jim Manis, chairman and chief executive of the Mobile Giving Foundation, has been a leader in developing direct business-to-consumer mobile channels. He joined the foundation in 2007 and has been pioneering the use of mobile devices for charitable giving.
The symposium runs from 7:30 to 9:30 a.m. on Thursday, Aug. 29 at the Hilton St. Louis Frontenac, 1335 S. Lindbergh Blvd., St. Louis, Mo., 63131. The cost, which includes continental breakfast, is $35 per person, $30 for a BBB Accredited Charity or $30 each for two or more from the same organization.
Reserve your place online
, email email@example.com
or call 314-645-0606 for more information. Symposium details are at stlouis.bbb.org/charity_symposium/.
Contacts (News Media Only): Michelle Corey, President & CEO, 314-645-0606, firstname.lastname@example.org
, or Carole Bellman, Director of Charity Review, 314-584-6735, email@example.com